Exploring the Emerging Market for Nutraceuticals in Immune Health
According to a report by Fortune Business Insights, the international market for immune health supplements was valued at $24.38 billion in 2023 and is projected to increase to $44.04 billion by 2032, at a compound annual growth rate of 6.9%.
At the core of immune health is a balanced diet, regular exercise, sufficient sleep, effective stress management, proper hydration, and good hygiene to name just a few vital lifestyle routines.
The global health crisis triggered by COVID-19 led to an unprecedented surge in the demand for immune health products. Although this sales growth has tempered since the initial outbreak, consumers are still keenly aware of dietary supplements advertised for continuous immune support as well as products that allege to provide relief from seasonal ailments.
Standard immune health products typically contain a blend of vitamins, minerals, extracts from herbs and mushrooms, prebiotics and probiotics, and omega-3 fatty acids.
The report by Fortune Business Insights stressed that in the light of health becoming a top priority for consumers, immune health supplement producers are carefully selecting ingredients that provide clinically verified benefits. It also noted that research and development initiatives in immune health supplements are steadily expanding to create highly potent nutritional supplements that empower one’s immunity.