Kate Hudson’s Wellness Brand, In Bloom Flowers, Blossoms With Launch at Whole Foods
Actress Kate Hudson, in collaboration with her business partner and former football tight end Colin Peek, established her wellness brand In Bloom four years ago. Now, the brand has secured its inaugural retail partnership with Whole Foods Market.
In Bloom specializes in dietary supplement powders encompassing everything from collagen to plant-based proteins and botanicals. These supplements, consciously crafted with sustainably-sourced ingredients, aim to promote healthy hair, skin, and nails while supporting cognition, stress relief, and immunity. The brand, which had its inception in 2019 before its official launch a year later, introduced vegan formulas and eco-friendly packaging in line with its debut at Whole Foods.
The supplements by In Bloom are ensured to be non-GMO verified, gluten-free, entirely plant-based, and free from any sugar or synthetic substances.
As of January, the brand’s assortment of dietary supplement powders, such as Essential Elements, Beauty Aura, Brain Flow, and Green Proteins (in chocolate and vanilla flavors), became available in over 400 Whole Foods stores across the United States. Adding a playful twist to their market strategy, golden tickets were hidden in select packages, providing winners with a chance to attend a Wellness Summit with Hudson.
The announcement of this retail distribution arrangement was made at a downtown Manhattan social club earlier this year. When asked to describe In Bloom in three words, Hudson chose “pure,” “effective,” and “appetizing.”
Hudson, who also founded Fabletics apparel and earned an Academy Award nomination for her role in “Almost Famous,” said In Bloom’s products aim to contribute to beauty, brain, and body wellness.
Peek commended the team behind the brand for their excellent formulation of the supplement powders. He said they successfully combined a balanced mix of proteins and a comprehensive amino profile to achieve the beauty, vitality, and mental benefits customers are seeking.
One of their products, Green Protein, is a plant-based powder engineered to promote all-around nutrition and recovery.