“Exploring Significant Functional Food Trends for 2025”

Securing success in the functional food industry over the next five years is contingent on exploiting key trends such as protein, particularly those derived from animals, probiotics, postbiotics, and addressing escalating consumer concerns.

The most fruitful way to strategize the market would involve transforming an existing traditional food product to make it more palatable and convenient. Eschew the likes of substitutes and techno-solutions, veering away from controversial ideas like “animal-free dairy protein”. Attempting to make these concepts resonate with consumer needs is a protracted and risky venture.

Figure 1. Portion of consumers consuming foods to enhance their mood and mental wellbeing, categorized by age group.