Flavorchem predicts that consumers in the approaching year will exhibit a fascinating dualism, attempting to juggle between health consciousness and hedonic pleasures.

The company observed, “This evolution represents a tailored approach to wellbeing, whereby bespoke ingredient choices meet myriad health objectives. Yet in parallel, consumers are welcoming lavish, feel-good items for solace, spurring on an appetite for culinary discovery, and a newfound fondness for intriguing global tastes and sophisticated feeding experiences.”

The surging trends in food and beverage pinpointed by Flavorchem for the year ahead include:

Come Tuesday, Jan. 21 at 11:00 a.m. CST, specialists from FlavorChem are set to disclose further information about the dominant food and beverage trends that will shape the years ahead, alongside a unique sneak peek into this year’s outlook. Those interested in attending the event can sign up here.