Emerging Nutraceutical Market Focused on Immune Health
According to Fortune Business Insights, the international market for immune health supplements, gauged at $24.38 billion in 2023, is predicted to swell to $44.04 billion by 2032, with a compound annual growth rate of 6.9%.
Basic immune health hinges on a mix of a well-rounded diet, consistent physical exercise, sufficient sleep, stress control, proper hydration, and personal hygiene, along with other important lifestyle considerations.
Despite the initial surge in demand for immune health products during the COVID-19 pandemic, the growth rate has started to stabilize in the aftermath of the health emergency. Nevertheless, consumers continue to be conscious of dietary supplements professing to offer consistent immune protection and those that purportedly assist in handling seasonal complications.
Central components in prevalent immune health products include vitamins, minerals, herbs and mushroom extracts, prebiotics and probiotics, and omega-3 fatty acids.
The Fortune Business Insights report mentions, “Given that health is a top priority for consumers, manufacturers of immunity health supplements are opting for components that provide clinically authenticated benefits. Furthermore, the momentum for research and development in the field of immune health supplements is constantly accelerating to yield highly potent nutritional aids for immune enhancement.”